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Ciara’s Not Naming Names On Who ‘Never Ever’ Is About.
» Posted on February 20th, 2009 by Kenneth | 44 Comments
» Filed under: News

It’s been a rough few months for Ciara. First, there was her rather odd flap with the editors of Vibe magazine over their October 2008 cover, which either did or did not feature her nude on the cover. Then, she changed management and struggled to put the finishing touches on her Fantasy Ride album, which has been in the works since at least last spring.

Still, she’s made it through the drama. And with Fantasy Ride finally slated to see the light of day on April 7, she’s getting down to the business of promoting the first single, “Never Ever,” a song that, to hear her tell it, is all about heartbreaks she’s endured. Seems she’s looking to give her fans a taste of her pain.

“The record’s just a real record. I can relate to it myself. I’ve been in a relationship before where I’ve given 100 percent, and I feel like I was given 80 percent,” she told MTV News on the set of the “Never Ever” video. “I fought so long to try and keep it up — keep it afloat and to keep it together, and you got to realize that if somebody’s not going to want to — and the key word is ‘want to’ — love you the same way you love them, then it shouldn’t be.

“I can definitely relate to that scenario myself. It’s a real situation, and it seems to be very common nowadays in conversations about love and relationships,” she continued. “A lot of times, it seems, it’s always one person giving 100 percent and the other person gives 80. So, it’s just real — something real that I definitely know should be talked about, and I’ve experienced it before.”

Ciara split from her longtime boyfriend Bow Wow in 2006, and rumors had her romantically linked to 50 Cent, but she won’t divulge who “Never Ever” is actually about. Instead, she prefers to let the song, and the video — directed by vet Chris Robinson — do the talking for her.

“The video, like the record, is about confusion,” she smiled. ” ‘Never Ever’ is talking about the confusion of love and that’s just the little story [within the video]: We tell the many angles of love … or of the love confusion.”

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  1. dale23No Gravatar Says:
    February 20th, 2009 @ 2:40 pm

    YEP…PROMOTION HAS FINALLY BEGUN.  (Quote)  (Reply)

  2. BuffyunaNo Gravatar Says:
    February 20th, 2009 @ 2:50 pm

    yaaaah she aint giving up on never ever! Is it true that love sex magic is just the international single and not the second single? I hope so because im not feeling it too much right now. But anyway Never Ever is bout to take over!  (Quote)  (Reply)

  3. shavonneNo Gravatar Says:
    February 20th, 2009 @ 2:55 pm

    buffyuna i think love and sex and magic is the europe single if im not lying and yes finallly promo as begun watch as never ever take over and cici take over the princesss is back  (Quote)  (Reply)

  4. carlNo Gravatar Says:
    February 20th, 2009 @ 3:02 pm

    When does promo start?  (Quote)  (Reply)

  5. shavonneNo Gravatar Says:
    February 20th, 2009 @ 3:09 pm

    promo start next week shes gonna b on dogg after dark  (Quote)  (Reply)

  6. miguel angelNo Gravatar Says:
    February 20th, 2009 @ 3:34 pm

    ciaraaaaa is taking her trown back or let me say it right she tell who is the real diva/queen ciaraaaaaaaaa  (Quote)  (Reply)

  7. niceNo Gravatar Says:
    February 20th, 2009 @ 3:35 pm

    love and sex and magic is the second single. i don’t think it’s just in europe she can have 2 single out at once. this song is so hot can i say hit!!!!!!!!!!!!!!!!!!!!!!!!!  (Quote)  (Reply)

  8. smartypantsNo Gravatar Says:
    February 20th, 2009 @ 3:44 pm

    @ nice….she can have two singles out at once like beyonce had “single ladies” and “if i were a boy out” at the same time…..  (Quote)  (Reply)

  9. kakeNo Gravatar Says:
    February 20th, 2009 @ 3:59 pm

    I LOOOVE LOVE SEX AND MAGIC!  (Quote)  (Reply)

  10. hottnessNo Gravatar Says:
    February 20th, 2009 @ 4:00 pm

    I do not like her jt song at all!What happend to danger ciara im tired of this pop ish…it sounds like something from disney channel except kids cant listen to it cuz its talkin about sex!!wut audience does this attract..i dnt think urban crouds will like it either!I will support her regaurdless but i alone cant make her number 1….I still love her tho and will remain loyal..i just hope this so call fantasy ride dnt have a car accident!She needs to release im a g its so clean,crunk,urban,and popish sounding..  (Quote)  (Reply)

  11. OMG crazy famousboyNo Gravatar Says:
    February 20th, 2009 @ 4:14 pm

    idk wat to say about the single but i have to see how it turns out. i think she should put out a crunk & b record.  (Quote)  (Reply)

  12. ciciluvNo Gravatar Says:
    February 20th, 2009 @ 4:14 pm

    @ if u dont like it….then dont listin 2 it! im sick of ur liyin fans! sum of ur cum on here 2 see wat goin on n go on da other blogs n hate on her!  (Quote)  (Reply)

  13. ciciluvNo Gravatar Says:
    February 20th, 2009 @ 4:15 pm

    and can i get a video of her sayin it! cuz im in canada  (Quote)  (Reply)

  14. ciara_husbandNo Gravatar Says:
    February 20th, 2009 @ 4:23 pm

    yall ciara fans r very ungrateful she take her time out to give us 2 singles not one but two and yall wanna complain im sick of sum of yall ciara is grinding right now and if u dont like it dont listen 2 it, its hot ass hell tho its a for sure hit!!!  (Quote)  (Reply)

  15. M-SAWNo Gravatar Says:
    February 20th, 2009 @ 4:27 pm

    IM NOT THAT INTO LOVE & SEX & MAGIC. I LUV THE MESS OUTTA CIARA BUT… IDK. SHE JUST NEED TO SUCK IT UP AND RELEASE “HIGH PRICE”. HELL EVEN “IM ON” OR “TURNTABLES”, JUST REPLACE CHRIS BROWN WIT ANOTHER R&B SINGER. “WORK” WOULD WORK TO BUT MAN… I KNO FANTASY RIDE IS GOIN TO BE A HOTT ALBUM BUT IM GETTING DA FEELING SHE GON HAVE ALL THE WRONG SINGLES.  (Quote)  (Reply)

  16. M-SAWNo Gravatar Says:
    February 20th, 2009 @ 4:28 pm

    IM NOT THAT INTO LOVE & SEX & MAGIC. I LUV THE MESS OUTTA CIARA BUT… IDK. SHE JUST NEED TO SUCK IT UP AND RELEASE “HIGH PRICE”. EVEN “IM ON” OR “TURNTABLES”, JUST REPLACE CHRIS BROWN WIT ANOTHER R&B SINGER. “WORK” WOULD WORK TO BUT MAN… I KNO FANTASY RIDE IS GOIN TO BE A HOTT ALBUM BUT IM GETTING DA FEELING SHE GON HAVE ALL THE WRONG SINGLES.  (Quote)  (Reply)

  17. richieNo Gravatar Says:
    February 20th, 2009 @ 4:51 pm

    u guys are so not pleasing!! this song is hot so shut up!! Get over it ciara dnt need your permission on what should be the next single! this song replaces her and C.B!! This song is hot!!!  (Quote)  (Reply)

  18. CMEHATERSLOLNo Gravatar Says:
    February 20th, 2009 @ 4:58 pm

    um guys we need 2 get some spins in canada so heres da request line its not on the list but type it in at the bottom http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?format=Y0&c_let=CFXJ-FM  (Quote)  (Reply)

  19. CMEHATERSLOLNo Gravatar Says:
    February 20th, 2009 @ 5:00 pm

    ALSO UM GUYS CAN WE EACH PICK ONE STATE AND CHOOSE AND VOTE EVERY SINGLE DAY CAUSE ONE PERSON DOESNT FEEL LIKE VOTING FOR ALOT OF RADIO STATIONS EVERYDAY  (Quote)  (Reply)

  20. shaniceNo Gravatar Says:
    February 20th, 2009 @ 5:04 pm

    im sorry but dat song she has wit jt suks! i noe, i noe, but i odnt wanna be mean n all i am just statin my opinion n dat song relly suks! she shuld hav picked a better song! seriously, now i am startin to worry bout her in dis fantasy ride project. she reellly needs to step it up if she wants people to relly support her! i tink never ever in my eyes, is better den dis! seriously, WATS GOIN ON CICI?????  (Quote)  (Reply)

  21. richieNo Gravatar Says:
    February 20th, 2009 @ 5:06 pm

    listen u better get it 2gether bcause beyonce is recording her next video at this time!! I think its video phone pics are at http://www.mediatakeout.com  (Quote)  (Reply)

  22. richieNo Gravatar Says:
    February 20th, 2009 @ 5:15 pm

    this song is hot u cant please everyone!!! U guys isnt real fans u are 2 support her no matter what!  (Quote)  (Reply)

  23. shaniceNo Gravatar Says:
    February 20th, 2009 @ 5:37 pm

    Umm,, richie, r u tlkin bout me??? excuse me, but i am allowed to speak my opinion! n if u r tlkin bout me, i tink u shuld tink b4 u say summin. not EVERY song is gonna be my fav of ciaras! i luvvv her to death n respect her of whom she becomed today as an artist, but there are a lot of ciara fans out there who r just not totally acceptin dat type of song! Now, i am a fan of ciara n i respect her music n her! gesshh, sum ppl just lik to take stuff so far!  (Quote)  (Reply)

  24. kayjellyNo Gravatar Says:
    February 20th, 2009 @ 5:53 pm

    i agree wit shanice but then again we need to calm down jus give her love and support that she need. c’mon cici try sumting different that some people would not expect bcuz duh!!1 its fantasy ride.lol  (Quote)  (Reply)

  25. HottnessNo Gravatar Says:
    February 20th, 2009 @ 6:02 pm

    Some of yall Ciara fans are gettn on ma nerves..like seriously!!Yall act like we cant dislike something!If we dnt like it that doesnt make us haters..it just means we dnt like and where just stating our honest opinions!!I could give a rats ass about other artist!Ciara is the only artist i care about!By the way i only state these opinions on this site because its in the confidence of other ciara fans and not haters!!So yall really just need to stop!Yall make some1 want to become haters!BYe plz dnt respond with negativity becuz its not wanted!PEACE…still love u cici!  (Quote)  (Reply)

  26. djNo Gravatar Says:
    February 20th, 2009 @ 6:05 pm

    now i see why the block the board to you fools.

    anyway, it’s not the final draft but i love the song. this is the europop joint we needed for ciara. she can drop the same ole anytime  (Quote)  (Reply)

  27. shingieNo Gravatar Says:
    February 20th, 2009 @ 6:12 pm

    cici’s vocals are good in this song.its a different sound from her. it reminds me of jt’s future sex.. album. love her but it was ok for me.  (Quote)  (Reply)

  28. shaniceNo Gravatar Says:
    February 20th, 2009 @ 6:17 pm

    @ HOTNESS: THANK YOOOOOOUUU FOR AGREEIN WIT ME! AT LEAST SUM1 SEES WHERE I AM CUMIN FROM! WE R JUST SAYIN DAT WE DONT ALWAYS HAV 2 HAV A FAVORITE OF CIARAS SONGS! THERE R SONGS DAT JUST NOT DAT TYPE OF SONG WE BUMPIN TO RITE NOW! GOSSSHHH.. SUM OF U JUST PISS US PFF SUM TIMES. WE AINT SAYIN WE DISLIKIN, N WE AINT HATERS!SERIOUSLY, SUM OF U GUYS NEED TO REELLLLLY TINK BEFORE YUH CHAT!!  (Quote)  (Reply)

  29. shaniceNo Gravatar Says:
    February 20th, 2009 @ 6:20 pm

    n i am gonna supprt ciara..
    so here is a peek of her new vid wit jt..
    http://www.youtube.com/watch?v=OocHdYphR54&feature=subscription  (Quote)  (Reply)

  30. 1namilynNo Gravatar Says:
    February 20th, 2009 @ 6:27 pm

    now this is tha kind of promotion i like to see. Ciaraz bak on her feet nd movin in a good direction. Im excited fa real now!  (Quote)  (Reply)

  31. HottnessNo Gravatar Says:
    February 20th, 2009 @ 6:31 pm

    Ima support her still too!!No matter wut!!WE just needed sumwhere 2 air out..thats all and the vid look hot so far!!!  (Quote)  (Reply)

  32. shaniceNo Gravatar Says:
    February 20th, 2009 @ 6:38 pm

    @ hotness: i agree wit u, we had to air dat out n imma support her to the fullest!!!!! n the vid does loook hot! n i tink cici puttin on a lil weight too..in my opinion
    anyways, i shuld get credit for puttin dat on here!..lol
    peace<3  (Quote)  (Reply)

  33. HottnessNo Gravatar Says:
    February 20th, 2009 @ 6:43 pm

    Yeah u should get credit…and yes it looks like her body lookin better evertime i c her..lol…but ima keep bumpin never ever till she puts out an urban type song lol..but ima still support her through thick and thin!!  (Quote)  (Reply)

  34. MichelleNo Gravatar Says:
    February 20th, 2009 @ 6:52 pm

    The never ever song is all about MR.50. I know she was giving her all when she was with the midget. 50 inspired the never ever song. So I guess she was or is having issues with 50 too. 50 just seem to involved in his career to be in a relationship, though.  (Quote)  (Reply)

  35. shaniceNo Gravatar Says:
    February 20th, 2009 @ 7:01 pm

    @ hotness: LOL..yea her body lookin fineee…no homo…but never ever is my jam rite now! i kno a lottttttt of teens in the t-dot r lovin dat song lik crrrraazzzy rite now!! but no matter wat, i will be ciaras fan to death n never giv up supportin her cuz dat is wat we r suppose to be doin as her fans. but most of all, we r all lik her family except for those rude ass hater *ehem* bitchabella  (Quote)  (Reply)

  36. shaniceNo Gravatar Says:
    February 20th, 2009 @ 7:02 pm

    n i kno, i shuld ger credit! lik daaaaaaaayyyyuuuummm  (Quote)  (Reply)

  37. shaniceNo Gravatar Says:
    February 20th, 2009 @ 7:10 pm

    i tink ciara shuld hav release work,im on,explode, and a new material frum her album as her singles! those songs shuld do goof!  (Quote)  (Reply)

  38. Youñg_$oulBladeNo Gravatar Says:
    February 20th, 2009 @ 11:29 pm

    Thanks fa posting!! :D   (Quote)  (Reply)

  39. shaaymusicNo Gravatar Says:
    February 20th, 2009 @ 11:40 pm

    Ok YALL WE NEED TO START VOTING NEVER EVER ON VH1 TOP 20 COUNTDOWN WE STILL NEED 2 PROMOTE NEVER EVER SO. IF SUM1 CAN. CAN YALL PLEASE GET A LINK PLZ THANKS  (Quote)  (Reply)

  40. BradNo Gravatar Says:
    February 21st, 2009 @ 2:07 am

    Shanice, those songs are typical “Ciara” songs. It’s not all about doing the same thing all the time. Ciara is trying to be creative and that’s something you need to realize that. It’s not all about R&B and Crunk songs, she has to please the pop audience too. That’s all ppl think of her as, as the artist that just comes out with crunk/dance/r&b records nothing new.  (Quote)  (Reply)

  41. litlle ciaraNo Gravatar Says:
    February 21st, 2009 @ 5:44 am

    queen ciara>>>>>>>>>>>>>>>>>>>love ya cici  (Quote)  (Reply)

  42. LULUNo Gravatar Says:
    February 22nd, 2009 @ 10:33 pm

    A MADONNA COPYCAT OF $ MINS.

    ANOTHER FLOP HER voice IS TOO LOW. I THINK THIS IS MORE OF A JT SINGLE THAN CICI. I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!
    I HATE IT!!!!!!!!!!!  (Quote)  (Reply)

  43. Youñg_$oulBladeNo Gravatar Says:
    February 23rd, 2009 @ 12:51 am

    Putana, ur hatin’ ass opinion doesn’t matter so just leave b4 yu get HOE’D!!
    Click da little X in tha top right & EXIT======>>>  (Quote)  (Reply)

  44. Youñg_$oulBladeNo Gravatar Says:
    February 23rd, 2009 @ 12:54 am

    & Deadddd @ yo’ lame ass prolly on here hating under different user names, trick!!  (Quote)  (Reply)
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